Creating a passionate, energetic, stylish and playful brand identity

Kund

  • Vic
  • Voice Fashion Group

Projekt

Brand identity

Kompetensområden & tjänster

  • Brand identity
  • Retail design & planning
  • Instore communication

VIC is a leading multi-brand fashion retailer but needed revitalization. We brought this classic brand on a journey from the old and outdated to a passionate, energetic, stylish, and playful fashion expression conveyed in a new retail concept, visual identity, and in-store communication.