The new concept aims to strengthen peoples sense of self, with a carefully selected product and service portfolio, and a strengthened focus on dialogue and advice, in a warm and inspiring environment where everyone feels at ease, where the room gives energy and radiates both warmth and trust.
The store concept is formulated around four main pillars:
A clear communication hierarchy that makes it easier for the customer to make a choice.
Create places and meeting points for good advice throughout the customer journey.
A reformulation of category compositions for a better shopping experience – ”good neighbours” provides better coherence.
A new display system for samples, which highlights and activates the products’ uniqueness.