A new 7-Eleven for modern city life
Client
- 7-eleven
- Reitan Convenience
Project
Convenience Store Concept
Skills & Services
- Instore communication
- Insight & strategy
- Concept development
- Architecture & interior design
- Retail design & planning
- Industrial design
- Construction & production
- 3D visuals
- Assortment strategies
Evolving customer behavior and expectations and the blurring lines between work and leisure. That's the strategic backdrop to this retail concept. A hybrid between a kiosk, a small neighborhood store, and a food court, reflecting modern city life. Our holistic approach included product line development, innovative display solutions, visual merchandising, space planning, and updated communication strategies.
