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Burger King


Scandinavian restaurant concept


  • To be implemented in Scandinavia

Skills & services

Insight & strategyArchitecture & interior designInterior design & planningSignage & wayfindingIndustrial design3D visuals
Reactor was selected to develop and design the new restaurant concept for Burger King in Scandinavia. The first restaurant will be open in early December 2021 in Bamble, Norway.

Our approach was to enhance and clarify Burger King’s American origins and it’s new colorful brand identity through giving it a context of Scandinavian architecture and design heritage.

Wood, both as a load-bearing structure, interior design and facade cladding, has been a central part of Scandinavian architecture and history. Real wood provides an increased sense of quality and is used where it contributes the most, as in visible facade details and load-bearing interior constructions as pillars and beams.

A Scandinavian interior that is both warm and robust at the same time. The main conceptual feature is the fireplace, contributing to the welcoming feeling and giving “flame grilling” a Scandinavian context. Wood and concrete are the interior base materials. Colored lights, chairs and details aim to lighten up and capturing elements of the Burger King’s colorful identity.

Outdoor seating - embracing the different paces of Burger King customers. The outdoor furniture is carefully selected to meet the different paces and moods of the customers. From the fast pace high seating to the slow relaxed log style seating by the fireplace. The custom made bench with round tables and integrated planters invite the customers to a park style café seating, while the traditional chair and table set up invites larger families to sit down together. All the furniture have been chosen with sustainability in mind. Made from hard wearing durable materials, like steel and solid wood, at factories that have the UN’s sustainable development goals on their agenda.