Creating a flagship brand experience for Scandinavian products for children
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Flagship and shop-in-shop concepts

Skills & services

Instore communicationConcept developmentRetail design & planningIndustrial design3D visuals
Stokke® occupies a unique position as an innovative Scandinavian company offering a complete collection of premium products for children reflecting Scandinavian design at its best.

While Stokke® has indeed grown over the years, one thing remains the same: the designers never lose sight of what is most important – to nurture family bonding, transforming everyday experiences into precious moments you will cherish forever. The consumer experience is key to Stokke® and they want their flagship stores to be the ultimate brand manifesto, offering a superior brand experience and product selection.
We did the concept development, design and the in-store communication, and created a strategy for scaling the concept to other formats.
Display of 3D visualizations used in the concept development and design process leading up to the launch of the first flagship store in Seoul, South Korea.