Creating a social hangout for dedicated gamers
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Gaming category concept

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Insight & strategyInstore communicationRetail design & planningIndustrial design3D visuals
Moving from grab & go - to play and stay. This may not look like a social meeting place for most people but for the community of dedicated gamers it surely does. Gaming is primarily a team effort and gamers too need an arena fitted to their needs and preferences. We created a physical meeting point where gamers can get together and test out equipment, tools and game strategies.

We created a generous hang-out for gamers where they can socialize in the real world.

A place that is designed for use and for spending time without any push or expectations for purchace. The result? Customers on average are now spending twice as much time in the store than before and game related purchases has increased significally. Generosity pays off.