Customer sentric service for real
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Service driven home electronics concept


  • Implemented in all Elkjøp/Elgiganten format 3.0 shops across Sweden
  • Norway
  • Denmark and Finland from 2018

Skills & services

Insight & strategyInstore communicationRetail design & planningIndustrial design3D visuals
In step with Elkjøp further developing their online capabilities, customers needs for human interaction has changed. Customers now know more about the products and have more qualified questions.

Customers physical and personal meetings with Elkjøp now becomes the paramount building block for creating trust and long term relations between Elkjøp and their customers.

Therefore, the service, repair and support offerings now are center pieces of the customer experience where trained associates are able to give customers real-life human personal service.

The store environment is ment to meet all your needs from a transaction and service level. The area is both generous and inviting and the design concept allows customers to choose their own pace and level of interaction.

The concept brings staff to the forefront, by removing the physical barriers of closed counters and providing more open spaces, with a choice of places to serve customer.