Elevating the pharmacy to a barking level
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Animal healthcare brand identity and concept


  • 1 pilot store in Sweden in 2019

Skills & services

Concept developmentBrand identityRetail design & planningInstore communication
Our pets are dear and important members of our families today and the number of pets is constantlyincreasing. So there were plenty of good reasons for Evidensia Animal Healthcare to commission Reactor to create a new brand in pet care: VetApotek.
The brief was short: we wish every meeting with pets and their owners to make a difference. The reason why Evidensia is launching a pharmacy focusing on pets at their animal hospital in Malmö is yet another step in their ambition to offer the industry’s best customer satisfaction. In parallel with the physical pharmacy, their e-commerce is also being launched at vetapotek.se.