How to attract new customer groups
without losing your existing customers
Back arrow icon


Voice Fashion GroupVIC


Fashion retail concept

Skills & services

Brand identityRetail design & planningInstore communicationIndustrial design3D visuals
Especially in fashion retailing, brands tend to grow old together with their customers. Starting out as a branded chain for the young, the dynamic over the years transforms it into a chain for old people.

VIC, a leading Norwegian fashion retailer, recognized this dilemma in good time and with its new VIC concept is striking a balance between attracting new customers while retaining its existing customers.

We took VIC on a journey from the old and outdated to a modern fashion expression. The new concept features a clear store layout and is easy for the customers to navigate and find inspiration along the way.

Activity areas attracts the attention of consumers by showcasing seasonal styles and products. The store has a dedicated service and accessories area for the customers.

Custom made furniture for all merchandise purpose underline the passion for the product and details.