The ultimate expedition outfitter and the northernmost store in the world
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Longyear 78Hurtigruten Svalbard


Expedition destination store


  • Establishing the northernmost store in the world in 2016

Skills & services

Instore communicationArchitecture & interior designConcept developmentIndustrial designSignage & wayfindingConstruction & productionPrototypingPilot & implementation
From the 15 m (49 ft) long service desk at Longyear 78, experienced staff help visitors with everything from choosing the right clothing, guns and ammo to exploration planning and lodging bookings.

For Hurtigruten Svalbard, the leading expedition and tour operator on Svalbard, we created the premier outdoors equipment store in the heart of Longyearbyen.
Detail from pegboard map where explorers share their Svalbard experiences. And by the way: Longyear 78 is the northernmost store in the world - at 78 degrees north.
The store provides everything explorers need for their Arctic adventures; from essential expedition gear, guns and ammo to snowmobile rentals and booking of lodging, travel and guided expeditions.
Fitting rooms, Svalbard style, and custom made furniture for all merchandise purpose underline the passion for the products and details.