beer & food culture in the heart of Söder
Client
- Gränd
- Space Development Group
Project
Beer & food hall
Skills & Services
- Brand identity
- Signage & wayfinding
- Interior design & planning
- Industrial design
- Font design
Gränd is a new urban destination within the revitalised Söderhallarna in central Stockholm, a lively indoor street celebrating beer and food culture in the heart of Söder. Reactor was commissioned by Space Development Group to develop the brand identity, visual language, and environmental graphics across digital and physical touchpoints.
Our work includes a bespoke typographic system, custom graphic patterns, and a flexible identity toolkit for signage, wayfinding, campaigns, and spatial graphics. The visual language blends urban attitude with warm references to beer culture and craftsmanship, creating a place people want to return to, from after-work drinks to weekend gatherings.
