Fashion floor transformation
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Steen & Strøm MagasinDepartments & Stores


Fashion floor redesign

Skills & services

Insight & strategyIndustrial designRetail design & planning3D visualsPrototypingBespoke furniture deliveries

The leading department store Steen & Strøm has launched their new 4th floor – a part of the total transformation of all the fashion floors at Steen & Strøm. Reactor has delivered a 100 procent design solution – from design approach, through format planning and detail design – to handling of all bespoke fittings deliveries for the whole floor.

With the new concept for men & woman contemporary fashion, we have considered the flexible future of fashion, mixing unexpected brand adjacencies with total fluid retail configuration that create both focus and a compelling understanding of the floor in total.

The fourt floor is the the first store format to surface from a new innovation-centric retail model – purpose-built to challenge perceptions and experiment with ‘first-of-its-kind’ experiences.