Creating a physical meeting point for an online community
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Physical flagship concept for online retailer


  • 1 flagship store in Oslo

Skills & services

Insight & strategyInstore communicationArchitecture & interior designRetail design & planningIndustrial design3D visualsConstruction & production is the dominant online shopping site for dedicated fishermen and women in Norway, offering the market’s best range of products for all types of fishing, as well as high-quality outdoor clothing. also arranges a broad range of events and courses, making it a real online community for people with a deep-end interest in fishing.

The people behind Angler saw the need and potential for a physical meeting place for this dedicated community, i.e. a place where stories and impressions are shared, with theme nights and courses, all hosted by people with real competence and genuine interest. A place where personal networks are built and sustained.

The store environment is meant to build your anticipation and aspirations for your next fishing adventure through recreating an experience of the basecamp, including a live fire place and this original vintage Land Rover.

Angler strikes the delicate balance between an identity based on genuine interest and competence, with online convenience and physical sensory human experiences. Basically representing the future of retail.

Custom made furniture for all merchandise purpose underline the passion for the product and details.