Creating an unique typeface for all moods of storytelling
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Corporate typeface design

Skills & services

Bespoke typefaces
We have developed a set of typaces for Elgiganten. The El-Condensed for identity and wayfinding. The El-Bodytext when reading a lot, and finally, we modified the already existing El-Headline to make it connect with both the logotype and the new typefaces.
The typefaces are developed by Reactor in cooperation with Samuelstype.

The El-Headline are the expressive typeface for use in campains and of course - headlines.

Soft and simple geometry are keywords for this typeface.