Creating the world’s largest destination for football obsessed teens
Back arrow icon


Torshov Sport


Flagship store concept for the football obsessed


  • 1 flagship store in Oslo. Largest football-only store in Europe

Skills & services

Brand identityInstore communicationInterior design & planningRetail design & planningIndustrial design3D visualsConstruction & production
Welcome to one of Europes most dedicated football destinations! Torshov Sport has created a premium store covering more than 1200 sqm for their target group of football obsessed teens, who play, live and think about football 24/7. We did the concept development including interior design, logo, visual identity and instore communication.
The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services.
There is a separate activity area where players can test shoes or watch one of their local heroes sharing tricks on an original FIFA green, making this store unique.