The customer is invited to experience the world of football through the lens of Torshov Sport history and heritage. The store has branded areas with a wide product selection, footwear walls, a replica department, customization and embroidery services.
The logomark design was inspired by the sculpture in Torshov. It was sculpted by Asbjørg Borgfelt in 1929. We have designed a distinctive stylized logomark from this that can be used in all types of printed and digital media, but which nevertheless retains the same characteristic pose of the Torshov Bull. The Torshov Sport Bull represents strength, endurance, determination and energy.
The bull appears in several formats. Such as a whirl of grass and soil at Ullevål Stadium, a cloud of dust running across the Aamodt Bridge across the Akers River or down the stairs at Vulkan.
