Developing the pharmacy of the future
Client
- Vitusapotek
Project
Identity, communication & concept design
Skills & Services
- Visual identity
- Concept development
- Construction & production
- Industrial design
- Architecture & interior design
McKesson/NMD challenged us to develop “The Pharmacy of the Future”. Our response was a retail concept strategy based on changes in post-pandemic consumer behavior and industry challenges. All with the objective of strengthening the pharmacist’s role as a specialist customer advisor. The following brand, concept development, and design process led to pilot stores and further market implementation.
