Driving online sales through physical stores. And vice versa
Back arrow icon




Omnichannel driven home electronics retail concept


  • Implemented in all Elkjøp/Elgiganten format 3.0 shops across Sweden
  • Norway
  • Denmark and Finland from 2018

Skills & services

Insight & strategyVisual identityInstore communicationRetail design & planningSignage & wayfindingIndustrial design3D visuals
Our new concept for Elgiganten was awarded the ”omnichannel experience of the year award” at the Swedish Retail Awards in 2018. Elgiganten also received the award for ”retail chain of the year”. The underlying insight behind it is that extensive reasearch have shown that commercial success is based on that brick-and-mortar stores drive online sales and vice versa. The better your online offer is, the more you drive traffic to stores. The more and better stores you build, the more traffic you have on your online part. It is not one or the other. It is both. Elgiganten is one of the few players, so far, showing the courage and ability to transform these insights to real life customer experiences.
The store environment is ment to meet all your needs from a transaction and service level. The area is both generous and inviting and the design concept allows customers to choose their own pace and level of interaction.
The concept brings staff to the forefront, by removing the physical barriers of closed counters and providing more open spaces, with a choice of places to serve customer.