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Rebranding, visual identity


  • New shopping experience

Skills & services

Brand identitySignage & wayfindingIndustrial designRetail design & planningWeb design3D visuals
Byporten is a shopping mall and an entry and exit portal to the diverse city of Oslo. Our task was to make even more travelers want to spend time discovering more of Byporten. Reactor designed a new visual identity, signage program and interior concept that, combined, highlight new aspects of Byporten, and contribute to increased traffic throughout the mall.
Byporten’s function and architecture have much in common with the history and form of the old city gates, as the curved building is located at the city’s traffic hub. And this is where we found the building blocks for an exciting visual identity.
The motion blur in the images is inspired by the constant movement found in and around Byporten, public transit and people crossing every which way, around the clock, all year round.
The pattern is built up like a mosaic and is inspired by the lines of a public transit map. It also contains the monogram and some icons that give an indication of what Byporten has to offer.
The icons are drawn with an overlapping, geometric line, which gives the main brand, logo and pattern a shared expression. This produces a more integrated design, and the aim is to ensure that you know you are at Byporten, just by seeing the icons on wayfinding signage.
The monogram, which is the same as the first letter in the logo, makes it easy to apply the identity across all communication surfaces – flat or physical, animated or analog.